Every business should have an online presence. While it is important to have an eye catching logo and consistent branding across your website, it is more important that your website is easy to navigate, works well, and brings in sales. If your website is lacking in any of these functions, it might be time for a new website.
Here are 12 signs it might be time for your company’s website to get an update.
1. It has not gone through a re-design in 2-3 years
Most websites are updated every 18-24 months. When a website is older than that, it is time for it to be updated or to create a new website altogether.
2. Your bounce rate is too high
Bounce Rate, or percentage of visitors who land on a website and then leave without visiting any other pages on the site, should be fairly low. You can find your website’s bounce rate on Google Analytics. A decent bounce rate is usually between 40-50%. If your websites’ bounce rate is much higher than that, it is time for a website redesign.
3. It takes your website too long to load
People are looking for information quickly, and if your website takes too long to load, you may lose potential customers. 47 percent of consumers expect a site to load in 2 seconds or less, so if your site is slower than that, consider creating an updated site that with a fast site speed.
4. It is not mobile-friendly
If your site doesn’t look good on mobile, then you may be missing out on traffic. Most current, up-to-date sites are mobile-friendly, meaning that the formatting looks different on a phone and tablet versus your computer, which makes it easier to read on all devices. If your site is not mobile friendly, it is time to update your site.
5. It is not easy to add content and do simple updates to your website
You should be able to easily update your website. Content Management Systems make it much easier for almost anyone manage a website, and add new information. If you aren’t easily able to do this, your website may be too old.
6. It is not ranking in search engines
There are a lot of factors that go into ranking in search engines, but if your website is not ranking well, it might be time for a new website. You could be missing out on traffic, leads, and possibly even sales If your website isn’t ranking near the top of the search results for important keywords that your potential customers are typing-in to find your products or services online. Adding fundamental SEO into your website can drastically make a difference.
7. Your sale conversion rate is low
If your website isn’t acting like a high-performing, 24/7 salesperson, then you may need help. Even if your website is getting a lot of traffic, if you aren’t seeing leads an sales, there may be a problem. Your website may have trouble converting visitors into leads or sales.
8. You are planning on rebranding
If your company is planning on rebranding, your website needs to be included in the re-branding process. If you are changing messaging, logos, or visual aspects like color schemes and fonts, your website should reflect those changes as well. It is important that your company presents a unified brand along all platforms, including your website.
9. You are releasing a new product or service
If you are planning on releasing a new product or service, your website needs to be updated to feature it’s release and it needs to be added into your products/services section on the website. Your website should be updated every time a new product or service is released.
10. Your product offerings are not up-to-date on your site
Like above, your website should feature every product or service you are offering. It is important to ensure your website is conveying what your sales team is selling. If this is unclear on your current website, it is time for an upgrade.
11. Your audience has changed since the last time you updated your site
Is the message of your website not resonating with your target buyer(s)? Target demographics change, and it is important that your messaging changes along with it. Take a look at your website to see if it still sends the right message to your new audience. If not, it is time to create new messaging for your website.
12. You are not proud of your website
The best part of having a great website is wanting to show it to everyone. Are you comfortable showing people your website, and having it linked on your business cards and email footer? If not, you need a website you can be proud of!
Marketing Influence creates marketing programs that are customized to your goals and budget. Connect with us now to learn more about how we can help you build and manage your customized website.