Bertha Edington

About Bertha Edington

Bertha is a longtime marketing executive with high-tech startups, international corporations, advertising agencies and marketing firms. Bertha has successfully created everything from new websites to lead generation campaigns to brand development programs. Her efforts have significantly contributed to the market awareness and sales growth of her client’s organizations.

The Benefits of Blogging
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The Benefits of Blogging

Blogging

The Benefits of Blogging

By Bertha Edington|2018-10-24T20:40:54+00:00January 22nd, 2019|Blogging|

Business blogging is an important part of an effective inbound marketing strategy. Here are the 5 key benefits of blogging.

$fractional marketing$

How Does Fractional Marketing Benefit You?
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How Does Fractional Marketing Benefit You?

Fractional Marketing

How Does Fractional Marketing Benefit You?

By Bertha Edington|2018-10-24T19:43:05+00:00November 13th, 2018|Fractional Marketing|

Fractional Marketing is a new term for working with professionals for a fraction of the cost of in-house personnel. Three key reasons it works for you.

What Kind of Website Do I Need?
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What Kind of Website Do I Need?

Webmaster

What Kind of Website Do I Need?

By Bertha Edington|2018-09-19T23:33:18+00:00September 19th, 2018|Webmaster|

If you’re in business, you need a website to be credible, and to stay competitive your website needs to be current. So, what kind of website do you need?

4 Steps to Identify Your Brand
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4 Steps to Identify Your Brand

Branding

4 Steps to Identify Your Brand

By Bertha Edington|2018-08-13T16:30:42+00:00July 12th, 2018|Branding|

What do people think about your company? Every organization has a brand. But how can you identify your brand identity? These 4 steps can help you.

Brand Integrity: Guard It With Your Life
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Brand Integrity: Guard It With Your Life

Branding, Marketing

Brand Integrity: Guard It With Your Life

By Bertha Edington|2018-08-13T16:33:47+00:00June 19th, 2018|Branding, Marketing|

Every company has a brand; good or bad. Is your company maintaining it's brand integrity? What does maintaining brand integrity mean on a practical basis?