Is your business ready for the holiday season? US holiday sales are projected to increase dramatically year after year. The holiday shopping season is promising for both B2C and B2B retailers. Shoppers will likely have omnichannel expectations for your brand. Whether consumers shop in store, on their mobile device, or both, they will be more likely to make their purchasing decisions with brands who help make their holiday shopping easier by providing a seamless shopping experience.

General Holiday Shopping Statistics 

  1. The average holiday shopper spends around $935 online during the holidays
  2. Email is the top holiday marketing channel for 55 percent of brands
  3. 20 to 40 percent of yearly sales for small and mid-sized retailers take place within the last two months of the year
  4. One-third of shoppers report holiday weekend purchases were driven by promotions
  5. Last minute shoppers make up nearly 30%of online holiday sales
  6. Black Friday, Thanksgiving, and the day after Christmas were the busiest days for “shopping-related” search queries on mobile last holiday season

Mobile & Online Holiday Shopping Statistics 

  1. Seventy-nine percent of surveyed execs say that they view mobile as a significant part of their holiday strategies
  2. Last year, Cyber Monday alone drove $2 billion dollars in one day through mobile
  3. In 2017,more than 40% of all online sales in November and December were made on mobile phones
  4. 65 percent of consumers plan to browse online and then go into a store to buy
  5. Mobile is expected to have an impact on 87 percent of all holiday purchases
  6. It is predicted that Voice search sopping will account for 3% of holiday sales due to voice devices like Alexa.
  7. 76% of mobile shoppers change their mind about which retailer/brand to buy from after searching online.

Social Media Holiday Shopping Statistics

  1. 8% of shoppers use social media to find the perfect gift
  2. 67 percent of consumers have purchased a gift they saw on social media
  3. Of consumers who were asked what type of holiday content they are most likely to share, 67.2 percent of consumers said digital coupons and 63.4 percent said a link to a holiday contest or giveaway

Twitter Statistics

  1. 55 percent of Twitter users discuss gift ideas on Twitter. (Twitter)
  2. 62 percent of shoppers Tweet about purchases they’ve made. (Twitter) 
  3. 64 percent of respondents said they have bought a product because of something they saw on Twitter. (Twitter)
  4. 57 percent of respondents use Twitter to determine which stores to visit. (Twitter)

Facebook Statistics

  1. 3% of consumers say Facebook has influenced them to buy gift.

Pinterest Statistics

  1. 7% of shoppers say that Pinterest content has inspired holiday gift purchases


Holiday statistics offer important insights you can use to guide your holiday marketing plans. Use them and you can improve any business plan!  Connect with us now to learn more about how we can help you with your holiday marketing plan.