What is fractional/contract marketing?
Fractional Marketing is a relatively new term that means contract marketing services. It’s a way to get a wide variety of proven, skilled professionals working for you, for a fraction of the cost of in-house personnel.
Contract/fractional marketing allows you to quickly augment an existing marketing team or start up new marketing efforts without paying the price of a full time, high level expert. Fractional marketing professionals don’t have long term contracts, usually require only a 30-day notice, and most often work on single projects or a mutually agreed upon retainer of a set number of hours per month. They usually work out of their own offices with regular in-person meetings and reporting as needed.
Fractional marketing positions run the gamut from Chief Marketing Officer (CMO), to Marketing Directors, Managers, Coordinators, Designers and Social Media Experts.
Fractional Marketing offers 3 key benefits:
1. Reduced marketing costs.
Because you are not paying for full-time in-house personnel, your costs are greatly reduced. For example, a Marketing Director salary ranges from $100K to $200K depending on where you are. Add a social media expert and a designer to that at a cost of approximately $50K each, plus all the benefits, and you’ve got a hefty marketing staff budget – and that doesn’t include any hard costs for campaigns such as advertising. You get the same quality of work from a fractional team, but their work, and thus costs, are on a temporary, part-time contract basis.
2. Get a full team for the cost of one marketing professional, or less.
A good fractional/contract marketing firm, allows you full access to every marketing specialty you need and someone managing the projects, your single point of contact, for a fraction of the cost of a full in-house team. Instead of paying an individual salary of a marketing director, account coordinator, social media expert, SEO analyst and more, you get all of that expertise in a much smaller fractional marketing team with much less cost.
3. Get a fresh, unbiased perspective.
Bringing in an experienced marketer gives you an outside view from a professional trained to think from the customer’s perspective. It also brings to your table a whole host of techniques and ideas to get you where you want to go!
Equally importantly, a good firm will take all of their collective experience and tailor it to your particular goals and budget. Plus, it’s always customized – your company and story is unique and so is our approach to you
To learn more about how Marketing Influence can help you find the right marketing plan for your company contact us today.