Integrated Marketing is an important way to reach your consumers through unified messaging across all marketing touchpoints.
Okay, but what is Integrated Marketing and how is it different from marketing?
Integrated Marketing is the use of multiple marketing “tools” to create multiple “touche points” to a prospective customer through a variety of different media. It combines all aspects of marketing communication such as advertising, sales promotion, public relations, direct marketing, social media, and more in order to act as one unified force. It is a comprehensive plan that takes into consideration the strategic roles of a variety of marketing and communication practices.
An integrated marketing campaign is best when promoting a single, consistent message utilizing a combination of the different vehicles a prospect regularly sees, such as websites, Google AdWords, Facebook, trade shows, print advertising, and more.
Because it takes between 7 and 8 “touches” for a potential to turn into a lead, it is key the message be the same throughout all marketing vehicles for faster company recognition and to avoid confusion. Providing the valued information that establishes credibility and trust is a slow process that is built deliberately through carefully planned and executed integrated marketing.
Let integrated marketing help you reach your goals. Find out how in our new Integrated Marketing Infographic.
To download our full Integrated Marketing infographic, click here: Integrated Marketing Infographic.
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