Project Description

Advertising

Despite what many people think, Advertising is not the same as Marketing, but it can be a tool used as part of an overall marketing campaign.

Advertising is a form of communication that attempts to influence the behavior of a defined target audience. Any message developed and placed with the ultimate intention of persuading a group to take a specific action (such as buying a product) can be considered an ad.

To be considered an ad, messages don’t need to specifically mention a product or service. In fact, many of the ads you encounter on a daily basis are more about cultivating a general sense of awareness for a brand than directly influencing buying decisions right away.

Advertising is just one component, or subset, of marketing. Advertising works together with public relations, media planning, product pricing and distribution, sales strategy, customer support, market research and community involvement, to create a comprehensive marketing effort.

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