B2B Marketing

B2B Marketing (business-to-business) is marketing of products or services to businesses or other organizations. These products and services are then used in many different ways such as in production of final goods (products), use in general business operations (such as office supplies), or for resale to other consumers, such as a wholesaler selling to a retailer. This is known as a model of “one-to-many”.

IBM and Intel are examples of B2B companies.