Blog is short for web log or weblog. An individual or group of people usually maintains a blog.
Blogs are regularly “posted” or published with a desired goal of once a week, and a minimum of two per month. A Blog usually has all original content that is topical to the industry and marketplace and are written in an educational style. Blogs are also very visual and will traditionally include photos and videos.
A business blog appears on the company website and is considered part of the company’s social media program. Business blogs are not considered successful if they are primarily sales vehicles.