Brand Integrity

Brand Integrity is the result of presenting a consistent image of your company vision and direction both internally and externally.  It’s how your employees and customers perceive your company, or brand, through its products, services, image and reputation, whether real or perceived. When Brand Integrity is lost, that means your company’s offerings have lost their meaning, or have conflicting meanings, to your customers. It is essential for marketers to protect the integrity of their brands in order to retain the ability to connect with and win the hearts of consumers. In everything you do, always ask, “Is this on brand?”