Branding2018-10-11T16:34:32+00:00

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Branding

Branding is a set of marketing and communication methods that help to distinguish a company or products from competitors, aiming to create a lasting impression in the minds of customers.

Branding includes developing and maintaining a brand’s identity, brand communication (logos and trademarks), brand awareness, brand loyalty, and various branding strategies (brand management).

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