Copywriting

Copywriting is the act of writing for advertising or marketing. The text, or copy, aims to increase brand awareness and hopefully persuade people to take action, like buying a product or service.

Copywriters help create billboards, brochures, catalogs, jingle lyrics, magazine and newspaper advertisements, sales letters and other direct mail, scripts for television or radio commercials, taglines, white papers, social media posts, and other marketing communications.