Fractional Marketing

Fractional Marketing is a relatively new term that means outsourced marketing services. It’s a way to get proven, skilled professionals working for you, for a fraction of the cost of in-house personnel. It allows you to quickly augment an existing marketing team or start up new marketing efforts without paying the price of a full time, high level expert. Fractional marketing professionals don’t have long term contracts, usually require only a 30-day notice, and most often work on single projects or a mutually agreed upon retainer of a set number of hours per month. They usually work out of their own offices with regular in-person meetings as needed.

Fractional marketing positions run the gamut from Chief Marketing Officer (CMO), to Marketing Directors, Managers and Coordinators.  They typically also provide access to their network of marketing professionals from designers to social media experts.

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