Snapchat Geofilters are special overlays for Snaps that can only be accessed in certain locations. They’re very similar to digital stickers, except they are actually built into the program. Geofilters change depending on where someone is when they take a photo or video, so the geofilters that appear in one location will be different than the geofilters in another location.
Geofilters are often used by companies and businesses for corporate events and conferences, but are also used by individual Snapchatters for special events. Brands can utilize geofilters to build brand awareness.