Google Adwords is an advertising service provided by Google for businesses wanting to advertise on when someone searches on Google and its advertising network. The ads can be either text only or display ads. The AdWords are specific to the advertiser’s chosen “key words” (words selected based on what people search for when looking for information) and are only charged for when someone “clicks through” to a URL in the ad. The URL could be a company’s website, a downloadable pdf or a “landing page” that provides additional information.
Google Adwords are best when the ads offer a strong “call to action” and ask for the viewer to complete a contact form. The service is very flexible, can be changed at any time and provides complete results reporting, It is one of the most popular direct response digital vehicles available today.