Instagram is a social networking app made for sharing photos and videos from a smartphone. Similar to Facebook or Twitter, everyone who creates an Instagram account has a profile and a news feed.
Instagram is known for its square image format, a virtual lack of a website and the filters it provides. Just like other social networks, you can interact with other users on Instagram by following them, being followed by them, commenting, liking, tagging and private messaging.
Though initially a haven only for younger generations who wanted to post, edit, and share unique-looking photos, Instagram has grown into a premier social network that’s a viable opportunity for content marketers. Many businesses are taking advantage of the site by posting industry related photos that their followers and customers would enjoy seeing.
When customers and potential customers can follow the company on Instagram, they receive access to the parts of the business that they don’t normally see. This can create both loyalty and a more personal relationship. Instagram can also help create traffic towards the company’s other communication channels.