Project Description

Key Performance Indicators (KPIs)

Key Performance Indicators (KPIs) are the criteria by which you measure how well you’re meeting your goals. Tracking and studying KPIs provides specific program analytics that guide in modifying programs for maximum success or lead to the elimination of a program. KPIs should be developed for individual marketing programs such as email campaigns, as well as for the overall marketing effort in general.

Important marketing KPIs include:

  1. Sales Revenue
  2. Cost Per Lead
  3. Customer Value
  4. Inbound Marketing ROI
  5. Traffic-to-Lead Ratio (New Contact Rate)
  6.  Lead to Customer Ratio
  7. Landing Page Conversion Rates
  8. Organic Traffic
  9. Social Media Traffic and Conversion Rates
  10. Mobile Traffic, Leads, and Conversion Rates
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