Project Description

Outsourced Marketing

Outsourced Marketing is the art of handing over the entire marketing demands of a company to a third party.

Benefits of outsourced marketing include:

  1. Higher Qualified Team- Companies can access higher quality talent that they might not ordinarily be able to attract into an in-house department.
  2. Saves Money- Outsourcing negates the need for an in-house team, thus reducing overhead. Some firms have savings of 20% versus in-house hiring.
  3. Smaller Team- Outsourcing reduces or eliminates the need for multiple, biased specialist agencies – all the marketing requirements are catered for by one centralised agency offering media-neutral and discipline-neutral marketing.
  4. Faster Results- With one outsources person or team, outsourcing gives immediate access, eliminating the delays of locating, vetting, negotiating and engaging with new resources/vendors.
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