Search Engine Optimization

Search Engine Optimization (SEO) is the idea of being able to ‘optimize content’ in order to gain more favorable placement in search results and ‘organic’ or natural traffic.

This means making your content easy for a search engine to find and index. This can be done by  creating useful content  such as appropriate titles, headlines and sub-heads, description tags and outgoing links.

Search engine algorithms and ranking factors are always changing, and there is NO way to guarantee result placement but well-structured and described content can help.