Snapchat is a mobile messaging application used to share photos, videos, text, and drawings. It is a social network with more than 150 million users, that allows users to send and receive time-sensitive photos and videos known as “snaps,” which are hidden from the recipients once the time limit expires. (Note: Images and videos still remain on the Snapchat server). Users can add text and drawings to their snaps and control the list of recipients in which they send them to. It’s free to download the app and free to send messages using it. It has become hugely popular in a very short space of time, especially with young people.
A Snapchat story is a string of Snapchats that lasts for 24 hours. Users can create stories to be shared with all Snapchatters or just a customized group of recipients.
Snapchat’s users watch 10 billion videos every day. Those numbers suggest big opportunities for brands and marketers. Snapchat offers several different paid marketing options to meet the specific goals of your business. You can create a clever Snap Ad, build a fun Sponsored Geofilter, or give your potential customers an opportunity to interact with a Sponsored Lens.