Social Media Marketing is the use of social media platforms and websites to promote a product or service.
Most social media platforms have built-in data analytics tools, which enable companies to track the progress, success, and engagement of ad campaigns.
Social networking websites, or “platforms”, allow users to interact with each another and build relationships and communities online. Consumers can interact with companies directly when companies join these social channels. Some of the main social media platforms, include Facebook, Twitter, YouTube, Instagram, Snapchat, LinkedIn, and Google+.