Analytics and Metrics Archives | Marketing Influence

Marketing Influence Blog: Analytics and Metrics

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The Importance of Utilizing Marketing Analytics
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The Importance of Utilizing Marketing Analytics

Analytics and Metrics

The Importance of Utilizing Marketing Analytics

By Shea Solazzo|2018-10-31T03:43:35+00:00March 26th, 2019|Analytics and Metrics|

You have to spend money to make money, and marketing is no exception. Marketing analytics helps companies make sure they are sending the right money.

The Most Important Marketing KPIs to Track
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The Most Important Marketing KPIs to Track

Analytics and Metrics

The Most Important Marketing KPIs to Track

By Shea Solazzo|2018-10-16T19:01:44+00:00October 2nd, 2018|Analytics and Metrics|

What are the most important marketing KPIs to track? We broke down some of the most important metrics, including Sales Revenue, Cost Per Lead, Customer Value, and more.

Are You Ready For GDPR Law?
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Are You Ready For GDPR Law?

Digital Marketing, Latest News

Are You Ready For GDPR Law?

By Shea Solazzo|2018-08-13T16:29:28+00:00May 23rd, 2018|Digital Marketing, Latest News|

The GDPR Law goes into effect on May 25, 2018. If you do Direct Marketing, Social Media, or Email Marketing, GDPR may affect how you do it.