Business blogging is an important part of an effective inbound marketing strategy. But is it necessary for your company, and it is worth the time investment? Definitely! Blogging on a regular basis is fairly easy, inexpensive, and helps you attract potential customers.
According to Hubspot’s 2018 State of Inbound Survey, marketers who prioritize blogging are 13 times more likely to see positive ROI.
These are the top 5 most important befits of blogging for your business:
1. Boost SEO
Search engines love new content, and blogging is an inexpensive and efficient way to provide this content. New blogs provide Google, Bing, and other search engines fresh content to index.
2. Develop Relationships with new customers
A huge part of branding and online marketing is customer engagement. Blogging is a great way to connect to potential and existing customers, and it helps build trust with your brand. When people see your blog, and are able to leave comments and responses, it opens up opportunity to connect with them and develop new relationships that could turn a blog viewer into one of your customers.
3. Establish Your business as a thought leader
Blogging is a great way to establish your business as an expert in your field. According to a Demand Gen Report, blogs have been rated the 5th most trusted source for accurate online information. Blogging is a good way to build trust and establish clout in your industry. Writing blogs positions you as a thought leader and makes you appear more trustworthy to customers.
4. Connect People to Your Brand
Posting blogs gives your customers additional information about your company by giving them insight into your views and opinions on popular topics in your field. Blogging gives people a sense of the vision, corporate standards, and personality of your company.
5. Create Opportunities for Sharing
Every blog is a new opportunity for someone to share your content. A like, comment, or share is free marketing, and a great way to spread your message with little to no effort after the blog has been posted. Creating sharable content is a great way to reach current and potential customers.
So you need help with blogging? From strategy to content creation to SEO maximization, see all of our blogging services here. Marketing Influence can help leverage the power of business blogging to significantly increase your website traffic and quality leads.