What is a Trade Show Like?

trade show is an event held to bring together members of a particular industry to display, demonstrate, and discuss their latest products and services. Companies in a specific industry can showcase and demonstrate their latest products and services, meet with industry partners and customers, study activities of rivals, and examine recent market trends and opportunities.

Trade Shows are B2B events designed for industry colleagues to network, learn about new products, and expand their business. Generally, trade shows are not open to the public, and require registration as an exhibitor or an attendee to participate.

Who Participates in a Trade Show?

Trade Show exhibitor: Brands and companies exhibit at trade shows to display products or services, generate leads, learn about the competition, and connect with potential customers. The cost for exhibiting is greater, but there is more potential for lead generation and potential sales than attending the show.

Trade Show attendee: Individuals or companies that want to participate in a trade show but do not want to purchase a booth. The cost to attend is much less than the cost of exhibiting. Attendees are still able to network and learn about new products, but cannot display products in a booth.


What Happens at Trade Shows?


  • Connect with new customers
  • Create relationships with vendors
  • Network with influencers and industry professionals


  • See latest products
  • Get access to lower show prices
  • Learn about industry
  • Network with industry professionals

Cost to Participate

Exhibitors (Higher Cost)

  • Booth rental
  • Shipping equipment
  • Drayage (movement of your trade showbooth items from your carrier’s delivery vehicle to your booth space)
  • Travel and accommodations for sales team

Attendees (Lower Cost)

  • Fee to attend
  • Personal travel and accommodations

Why a Trade Show is Good for Your Company:

  • Education
  • Strengthen Your Brand
  • Connect with Potential customers
  • Lead Generation
  • Increased Sales
  • High ROI


How We Can Help

Are you interested in participating in a trade show but don’t know where to start? Marketing Influence specializes in Trade Show Management. We can research which trade shows are best for your company, organize the purchase of booth space and shipment of materials, create a comprehensive show plan for your management and sales teams to follow, and much more. Contact us if you are interested in finding new leads for your company at a trade show.