What is Content Marketing?

Content Marketing is a type of marketing that involves the creation and sharing of online material that does not explicitly promote a brand but is intended to stimulate interest in its products or services.

Content marketing includes videos, blogs, and social media posts. While content marketing does not particularly promote a product or brand, the topics are closely related to your product/service, which positions your company as a thought leader in your field and facilitates in inbound marketing.

Benefits of Content Marketing

  1. Increases brand awareness and credibility
  2. Positions your company as a thought leader and expert in your industry
  3. Increases customer engagement with your content
  4. Attracts potential customers to your site via content
  5. Generates leads
  6. Creates new potential customers and sales

Content marketing costs 62% less than traditional marketing programs and generates approximately three times the volume of leads, according to DemandMetric.  So why not utilize content marketing?

Marketing Influence creates marketing programs that are customized to your goals and budget. Connect with us now to learn more about how we can help you gain a competitive edge with comprehensive content marketing.

 

By | 2018-10-23T01:10:52+00:00 December 4th, 2018|Content Marketing|

About the Author:

Shea is a Senior Marketing Strategist at Marketing Influence. She has both a big picture grasp of marketing, and a laser focus on current digital marketing trends and capabilities. When she is not writing blogs and curating content for social media, she enjoys spending time exploring San Diego.

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