Marketing Dictionary

Terms that every marketer should know.

Every professional specialty from operations to finance has their own “secret club” language and marketing is no exception. In addition, in our digital age, new techniques and terms are always emerging and evolving, making it even more challenging to keep up.

If you come across a marketing term you are not familiar with, take a look here for the most current definition and usage of marketing language.

Is there a term you don’t see here or need further explanation with examples? Just give us a call and we’ll be happy to fill you in, whether you’re a client or not. We love talking about marketing!


Advertising is a form of communication that attempts to influence the behavior of a defined target audience. Advertising is just one component, or subset, of marketing. Advertising works together with public relations, media planning, product pricing and distribution, sales strategy, customer support, market research and community involvement, to create a comprehensive marketing effort. (Read More...)


Marketing Analytics is the practice of measuring, managing and analyzing marketing performance to maximize its effectiveness and optimize return on investment (ROI). (Read More...)


B2C Marketing (business to consumer) is a common term companies use when referring to the type of business they operate. B2C Marketing companies sell finished goods directly to individuals and market their products for personal use vs commercial use. (Read More...)


Blog is short for web log or weblog. Blogs usually have original content that is topical to the industry and marketplace. (Read More...)


Blogging, the act of writing and posting a blog, is a core component of a company’s outbound or “push” marketing efforts. Blogs can help accomplish several goals including website traffic growth, establishment of a thought leadership position, and increased lead generation. (Read More...)


Brand is a name, term, design, symbol, or other feature that distinguishes an organization or product from its rivals in the eyes of the customer. Brands are used in business, marketing, and advertising. (Read More...)


Brand Integrity is the result of presenting a consistent image of your company vision and direction both internally and externally.  It’s how your employees and customers perceive your company, or brand, through its products, services, image and reputation, whether real or perceived. (Read More...)


Branding is a set of marketing and communication methods that help to distinguish a company or products from competitors, aiming to create a lasting impression in the minds of customers. (Read More...)


Call to Action or CTA is the motivation you are providing your customer to respond to your pitch. The most successful CTA’s feature a strong offer in addition to the action. (Read More...)


Click Through Rate is the percentage of your audience that advances (or clicks through) from one part of your website or digital campaign (with a CTA) to the next step of you want them to take, such as complete a form or download a free guide. (Read More...)


A content management system (CMS) is a web application that supports the creation and modification of digital content. It typically supports multiple users in a collaborative environment and can be used for scheduling content publication and distribution. (Read More...)


Content Marketing is a type of marketing that involves the creation and sharing of online material (such as videos, blogs, and social media posts) that does not explicitly promote a brand but is intended to stimulate interest in its products or services. (Read More...)


Conversion rate is the percentage of people who completed a desired action from a Call to Action (CTA) such as filling out a form, whether it is part of a digital marketing campaign or a page on the website. (Read More...)


Cost-per-lead (CPL) is the amount it costs your marketing organization to acquire a lead through any particular program such as an email campaign, advertising program, direct mail campaign, trade show or other. (Read More...)


Digital marketing is the marketing of products or services using digital technologies, mainly on the Internet, but also including mobile phones, display advertising, and any other digital medium. (Read More...)


Email bounce rate is the rate at which an email was unable to be delivered to a recipient’s inbox. A high bounce rate generally means your lists are out-of-date or purchased, or they include many invalid email addresses. (Read More...)


Email marketing is the targeting of consumers through electronic mail (email). In a typical email marketing scenario, an organization builds an email list to reach or inform established and prospective customers. (Read More...)


Facebook is a popular free social networking website that allows registered users to create profiles, upload photos and video, send messages and keep in touch with friends, family and colleagues. (Read More...)