Marketing Dictionary
Terms that every marketer should know.
Every professional specialty from operations to finance has their own “secret club” language and marketing is no exception. In addition, in our digital age, new techniques and terms are always emerging and evolving, making it even more challenging to keep up.
If you come across a marketing term you are not familiar with, take a look here for the most current definition and usage of marketing language.
Is there a term you don’t see here or need further explanation with examples? Just give us a call and we’ll be happy to fill you in, whether you’re a client or not. We love talking about marketing!
Fractional Marketing is a relatively new term that means outsourced marketing services. It’s a way to get proven, skilled professionals working for you, for a fraction of the cost of in-house personnel. (Read More...)
Geofilters are special overlays for snapchat that can only be accessed in certain locations. Geofilters are often used by companies and businesses for corporate events and conferences, but are also used by individual snapchatters for special events. Brands can utilize geofilters to build brand awareness. (Read More...)
Google Adwords is an advertising service provided by Google for businesses wanting to advertise on when someone searches on Google and its advertising network. (Read More...)
Google Analytics is a free website analytics service offered by Google that tracks and reports website traffic in a variety of ways. (Read More...)
Google+ is a social network that allows you to join and create circles in which you can mix family members, friends, & colleagues. (Read More...)
Graphic Design is the process of visual communication and problem-solving through the use of typography, photography and illustration. (Read More...)
Hashtags are a way for you and your readers to interact with each other on social media and have conversations about a particular piece of content. They tie public conversations on Twitter, Facebook, and Instagram together into a single stream. (Read More...)
HTML stands for Hypertext Markup Language, and is the standard language for creating web pages and applications. (Read More...)
In-House Marketing is the effort headed up by an individual or team that works for a particular company on-site conducting the company's marketing efforts. (Read More...)
Inbound Marketing is a term used for attracting potential customers through marketing vehicles such as websites, blogs, and search engines. (Read More...)
An Infographic (information graphic) is a representation of information in a graphic format designed to make the data easily understandable at a glance. (Read More...)
Instagram is a social networking app made for sharing photos and videos from a smartphone. It is known for its square image format, a virtual lack of a website, and the filters it provides. (Read More...)
Integrated Marketing is using multiple marketing tools to create multiple touches to a prospective customer through variety of media. (Read More...)
Java is a programming language. Java is used to develop programs that run on Windows, Mac and Linux computers or may be integrated into websites. (Read More...)
Key Performance Indicators (KPIs) are the criteria by which you measure how well you’re meeting your marketing goals. (Read More...)
An SEO Keyword is a particular word or phrase that describes the contents of a Web page. (Read More...)
Landing Page is a standalone web page, used as a follow through to an online advertisement. It is created specifically for the purposes of a marketing or advertising campaign. (Read More...)
A Lead is an individual or organization with an interest in a product or service you are selling or offering. They are often seen as potential customers, that need to be nurtured to move to the next step of the sales funnel. (Read More...)
Lead Nurturing is the practice of developing a series of communications that seek to qualify a lead and keep it engaged. (Read More...)
LinkedIn is a business-oriented social networking site. With more than 414million registered members, LinkedIn is the most popular social network for professionals and one of the top social networks overall. (Read More...)
Long-Tail Keyword is a keyword phrase that contains at least three words. Long-tail keywords are used to target niche demographics rather than mass audiences. In other words, they're more specific and often less competitive than generic keyword terms. (Read More...)
Marketing is the management process through which goods and services move from concept to the customer. (Read More...)
A Marketing Agency, often referred to as a creative agency, is a business dedicated to creating, planning, and handling marketing. (Read More...)
Marketing Mix is the mix of tactics, channels, variables that a company uses to their business and marketing goals. (Read More...)
Microblogging is a combination of blogging and instant messaging that allows users to create short messages to be shared online. (Read More...)